🥅Our Mission

Our main goal is to turn Swipe into an app that is used by everyone worldwide for entertainment, earnings and cost effecting marketing.

Fair revenue distribution to consumers

Time is money and as a fundemental principle, you shouldn't work for free! Every time you watch ads that you're not interested in, you're having your time wasted without receiving any benefits for it.

Swipe solves this by sharing 80% of our ad revenue directly to you through $swipe ensuring that you get your fair share of the pie and you see content that interests you!

Reinstating data privacy in advertising

Often to produce ads that users are interested in, companies collect and share a whole host of private user data. Often, the information collected can be private. Swipe puts a stop to this invasive practise by letting users directly select categories of content that they're directly interested in.

Cost effective advertising

Advertisers on regular platforms face serious challenges. The sheer size of the platforms make them opaque and difficult to assess the effectiveness of advertising campaigns on their platforms. Since most of the analytics products targeting these platforms are provided by the platform owner, principal-agent conflicts arise. Some advertisers have decided that traffic coming from the walled gardens isn’t worth the trouble. Some have even suggested based on third party analytics that a large proportion of the traffic is without value to the advertiser.

Publishers also face a number of costs and intermediaries on the receiving side of the ads served. Publishers pay ad serving fees, operational fees for campaign setup, deployment and monitoring, publisher analytics tools; also they give up substantial revenue to some of the same intermediaries that the brand advertisers use via programmatic ads. These diminish net revenue.

Swipe will solve this by providing digital transparency and improved KPI metrics for ad campaigns that are advertised directly to relevant consumers. Through swipe advertisers can benefit from a story telling campaign of ads at users directly interested in their industry.

Increased value proposition and revenue for creators

Content creators make up the heart and soul of our digital world. Creators face falling revenue, users feel increasingly violated, and advertisers’ ability to assess effectiveness is diminished. The solution is a decentralized, transparent digital platform based on blockchain technology - a.k.a Swipe.